MTV TR3S

logo courtesy of mtv.com

MTV is going to re-launch its spanish music channel on September 25, 2006, called MTV TR3S. It hopes to up to amount of people it reaches from 3.1 million homes to 5.5 million(which is about 55% of Latino Households.) They really want it to be "more than just MTV in spanish". The channel now features only eight hours of music replayed throughout the day, but now will have its own VJ's such as, "comedian Carlos Santos, who will host "MiTRL," a weekly version of MTV's flagship video countdown" It will also feature shows such as "Quiero Mis Quinces" similiar to our "My Super Sweet 16" and "Pimpeando" which is like the show "Pimp my Ride." Jose Tillian the senior Vice President of the channel says that "A lot of folks that have been doing Latin (programming) in the U.S. for a long time are still struggling with the concept that, hey, maybe Latin is a culture, not a language, in the U.S."